ETERNAL, a premium Assam tea and specialty coffee brand, has partnered with TSOT Mumbai, a contemporary tea marketplace and sourcing platform, to create new opportunities for premium Indian tea across markets.
The collaboration brings together ETERNAL’s focus on authentic Assam tea and thoughtfully crafted blends with TSOT Mumbai’s connected ecosystem of tea brands, producers, suppliers and buyers. Together, the partnership aims to make quality Indian tea more accessible while creating stronger connections across the tea value chain.
ETERNAL was founded with a vision to showcase the richness and diversity of Assam’s tea heritage through a contemporary premium experience. Its portfolio includes classic Assam teas alongside distinctive blends such as Rose Reverie, Lemongrass Estate, Blue Empress and Hibiscus Blossom, curated for today’s evolving tea consumer.
The association with TSOT Mumbai marks an important step in ETERNAL’s expansion strategy, strengthening its presence across premium retail, hospitality, corporate gifting and curated tea experiences.
More than a business collaboration, the partnership reflects a shared belief in the potential of Indian tea. By combining sourcing, curation and brand storytelling, ETERNAL and TSOT Mumbai aim to introduce more consumers and businesses to the depth, character and possibilities of premium Indian tea.
